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home > Going out of the way to excite the customer
Going out of the way to excite the customer
 Companies that control their markets in the various industries are those that have firmly put the satisfaction of customers’ needs, requirements and wishes at the heart of their management. This is the main reason why the products of Bidco Oil Refineries Ltd are found in virtually every household and kitchen in the region. The most advanced processor of edible oils and fats, soaps, margarines amongst others in East and Central Africa has cut itself a niche in the region because of its unique managerial styles that focuses on the customer.
The Kenyan born company which produces some of the top household names in the region’s kitchens focuses on a customer oriented management style with the understanding that all people but ourselves are its customers. The company embraces dearly, the belief that the customer comes first. It is from this belief that the company endeavors to produce top quality products and services that makes it clearly stand out from the rest of the crowd. The company puts its customers first, ahead of its employees, management and shareholders, and its management focuses more on satisfying its customers. Only those activities, services and processes that are beneficial to its customers are given priority. And hence all stakeholders have been made to understand and appreciate that the CUSTOMER IS KING.
Bidco also practices open style of management where the management shares all information with its employees on a regular basis as well as holding open communication meetings on a set date every month. This has greatly helped build mutual consensus across the board. The company recognizes the fact that only mutually transparent, open management will build trust amongst its people to be able to exercise its corporate capabilities to the full. This has also helped the company in forming partnerships with its development partners that are based on mutual benefits.
The management of the Thika based giant oil firm led by its CEO, Mr. Vimal Shah has succeeded in creating an environment where all employees are valued for their individuality and capabilities and are always free to exercise their abilities. It is no secret that how much value individual employees put on their jobs and how satisfied they are with their jobs that will determine how great the achievements and results they could attain. That is why the management of Bidco has put all its effort to create an atmosphere where employees are able to concentrate their efforts and time on core jobs, perform work that they feel is valuable, and thus, feel proud of being part and parcel of the achievements at Bidco
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